Personalized coaching tailored to your goals

I learn your business, metrics for success, and road blockers to create a personalized plan built around where you are and where you're trying to go.

A woman and a man standing together, smiling, with the woman holding a certificate that indicates she is a winner of a pitch competition awarded to John Rossana, worth $10,000. The setting appears to be an indoor event or classroom with a chalkboard in the background.

What we work on together

Your Story

We find the patterns, obstacles and hidden gems of your story to create a narrative that is true to you and felt by others.

Success Metrics

We define what success looks like for you, identify distractions, and build in the checkpoints that keep you focused on your goals.

Key Concepts

Education in entrepreneurial mindset, finance, operations, HR, and AI to keep important knowledge at the top of your mind.

Pitch Competitions

Strategies and training programs that will teach you how to prepare, how to read the room, and how to walk in knowing your pitch is competitive.

Resources & Navigation

Knowing what's out there is half the work. Knowing which parts are worth your time is the other half. I've spent years mapping this terrain.

Coaching Services

Engagements are scoped to what you need. Some people want one deep session; others want a thinking partner over several months.

Pricing is discussed on the first call. Nothing starts without a clear agreement.

The Kickstarter Program
$400.00

Best for early-stage entrepreneurs and career changers, this program offers focused coaching built around your business.

Includes:

  • 90-min deep-dive strategy session

  • Personalized action plan

  • Four weekly 30-min coaching calls


Pitch Perfect
$400.00

If you're a founder with a specific event or opportunity on the horizon, this program will help you turn your story into a pitch investors and judges will remember.

Includes:

  • 90-min deep-dive + pitch instruction

  • Four 1-hour coaching sessions

  • Daily messaging access

  • Weekly check-in forms

  • Personalized pitch plan


Leap To The Next Level
$2,500.00

For founders past the idea stage, we'll help you scale with a clear strategy and a thinking partner in your corner every day.

Includes:

  • 90-min pitch class + initial outline

  • Bi-monthly coaching sessions (6 months)

  • Daily messaging access

  • Weekly check-in forms

  • Evolving personalized action plan


Frequently Asked Questions

The hardest part is starting the conversation.